African market in focus at world’s leading T&D expo

ELECRAMA 2014 BangaloreELECRAMA 2014 will take place in the Indian tech hub of Bangalore.ELECRAMA, which takes place in Bangalore in early 2014, is set to return with a renewed focus on the African market

The theme for the 2014 edition of ELECRAMA will be ‘Go Global’, as the flagship event of the Indian Electrical and Electronics Manufacturers Association (IEEMA) looks to promote the 'Made in India' brand and enhance India's exports of electrical equipment.

Created by IEEMA in 1990, ELECRAMA has grown from strength to strength and has emerged as the world's single largest Transmission & Distribution (T&D) exhibition.

Sanjeev Sardana, Chairman of ELECRAMA 2014, says the upcoming 10th edition of the biennial show will attract manufacturers, traders, utilities, consultants and decision makers from more than 100 countries.

"We are expecting ELECRAMA 2014 to showcase exhibitors' products, technologies and manufacturing capabilities to a global audience," says Sardana.

"This year we are expecting a repeat of the last hugely successful event, with 450 overseas buyers from targeted regions invited to the REVERSE BUYER-SELLER MEET (RBSM).

ELECRAMA 2014 is bound to raise the bar in terms of facilitation and added services so as to make the event a resounding success."

ELECRAMA 2014 will also be home to the invitation-only CEO SUMMIT, the INTERNATIONAL T&D CONCLAVE, technical conference TRAFOTECH 2014 and THE ENGINEER INFINITE 2014 competition, which has encouraged third- and fourth-year engineering students from across India to share and display their innovative projects on the event's Student's Pavilion.

Attracting Africa

Africa is India’s fourth largest trade partner and bilateral trade between the two has been estimated to reach US$100bn by 2015, after India’s investment in Africa exceeded $35bn in 2011.

"The growing business traction between the two can be gauged from the fact that India has extended 150 lines of credit worth more than $5bn to African countries," Sardana remarks.

"Trade between India and African countries has been gaining momentum over the years, and we see a large untapped opportunity for our electrical equipment exports going ahead with the forthcoming ELECRAMA 2014 event carrying the message of 'Go Global'."

ELECRAMA 2014 SANJEEV SARDANAELECRAMA 2014 Chairman Sanjeev Sardana.India's electrical equipment industry has been actively increasing its involvement in the development of Africa's power sector over the past two decades and is today offering vibrant solutions for electrifying the continent.

"India can provide facilities for rural electrification, robust solutions for remote electrification and monitoring of power distribution and modernisation of Africa’s existing power infrastructure," says Sardana.

"India can offer conventional technology to upgrade Africa’s thermal and hydro plants, as well as technology for renewable energy generation, including wind, solar and geothermal. It also offer smart metering solutions and systems, where distribution loads can be monitored through computers and data systems remotely."

For these reasons, it is no surprise that the organisers of ELECRAMA have made African a focus region for the 2014 edition of the trade show.

Moving to Bangalore

ELECRAMA 2014 is being held for the first time in India's IT hub of Bangalore, popularly known as the 'Silicon Valley of India', having previously taken place in Mumbai.

The event will take place in Bangalore International Exhibition Centre (BIEC), India’s first LEED-certified exhibition and conference facility.

The 34-acre complex includes covered air-conditioned exhibition halls, a multi-facility conference centre, a VIP lounge, and a large food court and outdoor area.

Did you know?

■ India is Africa’s fourth largest trade partner and bilateral trade is expected to reach $100bn by 2015.

■ India has invested more than $35bn in Africa and the Government of India has extended lines of credit to the tune of about $5.2bn to African countries.

ELECRAMA 2014 takes place in Bangalore, India, from 8-12 January 2014

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