Book fair to entice readers from across Africa

Cape_Town_Book_FairCape Town Book Fair, the international platform for the literary world, is set to return to South Africa in June

Exhibitors from all over the region will present their latest products in various disciplines such as advertising, publishing, information technology and distribution to visitors at the event, which will take place from June 15-17, 2012.

According to the Publishing Association of South Africa executive director Brian Wafawarowa, the fair will give exhibitors the chance to network with one another, as well as conversing with the public.

Close to 200 representatives from the African, Arab and Asian publishing worlds will showcase their books to an expected 50,000 visitors.

The first day has been reserved exclusively as a 'trade day' for registered trade visitors, giving them an opportunity to share ideas and do business with one another.

"The fair will allow traders to exchange knowledge and give the public an insight into the industry," Wafawarowa said.

Visitors to the show will have the opportunity to learn about the latest printing technologies and innovative products, as well as the chance to discover new titles and chat with authors.

A special feature at the event will be the copyright symposium, which will focus on what makes a fair and reasonable publishing contract. Industry leaders will also discuss new business models that have to be developed due to the advent of the ebook.

Wafawarowa said the exhibition would benefit small local publishers who do not currently have the exposure of their larger counterparts at other international book fairs.

Since its inception in 2005, the Cape Town Book Fair has become known as sub-Saharan Africa's the premier book fair.

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