Bharti Airtel and Sanlam to distribute financial products across continent

Bharti-Airtel Sanlam agreementBharti Airtel’s headquarters in Bangalore, India. (Image source: Rameshng/Wikimedia Commons)Bharti Airtel has entered into an agreement with South African financial services group, Sanlam, for the distribution of insurance and health funding products across Africa

The agreement covers seven African countries on a non-exclusive basis, in which both companies already have a presence – namely, Kenya, Ghana, Tanzania, Zambia, Uganda, Malawi and Nigeria.

Airtel said that the agreement is aimed at enhancing value for its customers and increasing access to insurance, in turn enabling Sanlam to market and sell its life, general and health insurance products through Airtel’s telecommunications networks.

Chidi Okpala, director and head of Africa, Airtel Money, said, “We are delighted to be partnering with Sanlam on this exciting initiative. This will offer our customers in Africa access to a broad range of sophisticated products and services to support their lifestyles and aspirations, and this partnership will enable us to significantly enhance the value we offer our loyal customers.

“Our customers stand to benefit from access to Sanlam’s world-class life, general and health insurance products.”

Margaret Dawes, executive director for Africa at Sanlam Emerging Markets, added, “We are passionate about supplying sound financial solutions to the wider African market and are delighted by this opportunity to provide our services and solutions through Airtel’s network.

"We look forward to providing competitive products that meet the client’s needs – drawing on our collective years of experience and research in these markets.”

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