Generating business on the Web

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Advice on choosing the right tools for effective marketing and commerce online

When you are looking to make a success out of yourself when it comes to Internet marketing, you will find that there are many options available to you. A quick look around will tell you that there is plenty of good information out there on topics ranging from keyword density, to outsourcing to search engine optimisation, but in the world of Internet marketing, you will soon discover that means no good to you at all until you can understand them! Understanding and communication are two of the cornerstones of Internet marketing. Unless you can make sure that you are both getting the point across and understanding the information that you need to understand, you will find that you are going to all further and further behind.

Using the right language


In Internet marketing, it is obvious that there is a particular language that is being used. Take some time to really think about all the terms that you hear flying around. Are you actually familiar with what these words meaning, or do you feel that you need a marketing dictionary just to keep up? Even a marketing dictionary isn’t going to be much good unless you update it frequently, and when you are thinking about a way to make sure that you are not missing out on the most important parts of the documentation out there, you will discover that there is plenty to know. Part of keeping up with trends is being well versed in what is being said and what is being used, so take some time and really consider your options.


The truth of the matter is that the world of Internet marketing is one that is rife with jargon and technicalities. In many cases, you will find that the jargon even doubles back on itself, with multiple meanings for a single term. In other cases, you will find that there are many different things that will go into a single concept, and that being able to discuss them freely and clearly can do a great deal to give you the information that you need. Do you know the difference between affiliate marketing and multilevel marketing? If you do not, you may be buying into something that is not going to do what you think it does, or you might be missing out on a powerful opportunity that you would have otherwise pounced on. Take some time and really think about all the good that a marketing dictionary can do for you and the services that you can provide.


In many cases, a marketing dictionary is exactly what you need to make sure that you are starting from the same place as the other Internet marketing entrepreneurs out there and the lack of one can seriously hold you back. Make sure that you take the time to look up the terms that you need to know and never assume that you know what something is just by reading it and paying attention to the context. Take a little bit of extra effort and make sure that you understand what you are looking at.

What is in a domain name?


And what are the considerations, then, for a domain name? Shakespeare once asked a simple question: “What’s in a name?” As far as your Web site is concerned, you will discover that quite a lot is at stake when it comes to a name.


A domain name is the name (usually in English) which your site will go by on the Internet. This name is associated with an IP address as well, since computers and network infrastructure use these numeric addresses to locate your site — the domain name primarily purpose is to help humans to find your site.
Surprise! Do you know that having a domain name for your Web site is not a requirement? In contrary having an IP address is a necessity, since that’s how computers will find you on the Web. Having only an IP address for your site can make it difficult (to say the least) for Web surfers to find your site, however.
During the early development of the Internet, domain names were chosen with the goal of making it easier for people to remember the name of your site, because it was important for users to be able to type that name into their Web browser. Nowadays, though, with search engines, bookmarking and social media being much more useful, it is becoming less important for surfer to memorize a name.

Domain name simplicity


Let me be quick to point out, however, that from the standpoint of marketing it is still a good idea to have a memorable domain name for your site; for instance, greatmaps.com is better than fantasticcarstographicofrepresentationandgeographicalfact.com. While they are both descriptive of your business, it’s without reasonable doubt that one is far easier to remember than the other.


Remember, also, that the name you decide on for your site can have a big impact on how much traffic you’ll receive and how long this will take to begin. If you have a great Web site or great products and/or services, the word will get around eventually. Having a good name will make things much easier for you for instance like them or not, Google chose well for their name.


Given that there are literally millions of Web sites out there, you may not be able to get your first choice for a domain name. You might have to try a few names to find one which you want. Since there are simply so many Web sites, it is unlikely that you will get your first choice of domain names; but domains do expire, so you may be able to obtain the name you want at a later date if it is not available now.


You can also choose an expired domain names service or software that will search for and alert you whenever a good name becomes available. All you simply do is ask for the domain name you want and when this name becomes available you will be notified and given the opportunity to purchase it. Always remember though that it’s good to have a good name but don’t fret too much if it’s taken.


Here is something to think about. Suppose Google as we know it today as a top notch search engine was not performing well, their name would still be short and memorable, but who cares about a non-performer and run-down company? A good name matters a lot, but to be effective the name must be backed up with something remarkable.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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