Raising global standards in marketing practice

Global Marketing Network (GMN) has launched a new global academic standard for the marketing fraternity, called The Global Marketer Programme.

Developed with Ashcroft International Business School at Anglia Ruskin University, and BPP Learning Media to help raise standards in global marketing practice, it was launched by His Excellency the British High Commissioner to Malaysia, WB Boyd McCleary with GMN Malaysia Honorary President, Datuk Marimuthu Nadason Also present were distinguished guests from academia and practice, Global Marketing Network, Anglia Ruskin University, and BPP Learning Media.
With The Global Marketer Programme, marketing and business professionals worldwide can for the first time now achieve an academic award at Masters level from Anglia Ruskin University, one of the UK’s largest and most progressive universities. At the same time, they can also ensure that they meet all the academic criteria required for acceptance as a Professional Member of Global Marketing Network, the worldwide membership association for marketing and business professionals.

Marketing globally
At the event, Darrell Kofkin, Chief Executive of GMN said, "Myself and Professor Martin Reynolds, Dean of Ashcroft International Business School at Anglia Ruskin University, set out in 2007 with a single vision and purpose to develop a world class marketing qualification for the marketing professional, as demanded by business, worldwide. The Global Marketer Programme is designed to prepare participants thoroughly for a rewarding career in marketing and ensure they can make a profitable contribution to business, wherever they work in the world.
"Over the past two years GMN and Ashcroft International Business School at Anglia Ruskin University in the UK have undertaken a worldwide consultation exercise with senior marketing and business thought-leaders from academia and practice, recruiters and employers, to understand what they require from today’s marketing professionals. This has resulted in the development of the Global Marketer Programme - a full, validated, practice-led qualification leading to an MSc Global Marketing Practice. This Programme will enable marketing professionals to play an important role at the heart of any organisation, regardless of which country they are in."
The Global Marketer Programme consists of a Graduate Diploma Global Marketing Practice, a 120-credit qualification equivalent to the final year of an Undergraduate Degree, specifically designed for participants with little or no understanding of core marketing principles who are currently pursuing a career in marketing. The MSc Global Marketing Practice, aimed at participants who have demonstrated an understanding of core marketing principles and are who operating at strategic level or aspiring to do so, is the pinnacle of the programme and is a flagship 180-credit Masters qualification.
Kofkin continues, “The combination of GMN’s commitment to continuing professional development and Ashcroft International Business School’s commitment to practice-based learning will help Malaysian marketing professionals to enhance and excel in their career. The Global Marketer Programme is designed to give an edge to those contributing to a new paradigm shift in the Marketing discipline and to help people lead the necessary change in the way organisations position themselves and perform, amid global challenges.”
Also speaking at the launch was Edmund Hewson, Managing Director of BPP Learning Media, the appointed publisher and distance learning partner for The Global Marketer Programme. Hewson said, “As is clear from the success that GMN has had in energising practitioners and academics, a genuinely ‘born global’ voice for practising marketers has been long overdue. Our vision for the programme is that it will be the benchmark qualification of choice for global marketing practitioners and, as importantly, that it will attract high volumes of committed students from all over the world, as members of the world’s leading marketing membership organisation.”
GMN Malaysia expressed its gratitude for the decision to launch this world-class new qualification in Malaysia and confirmed that it would be working to encourage marketing professionals to take the qualification at the earliest opportunity, not only to improve their own knowledge and capabilities but also to further the interests of the entire marketing profession.

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