Sony reveals business expansion plans in Africa

sony  Jami3Sony has plans to launch latest products, experiential brand stores and service centres to change consumer experience in Africa. (Image source: Jami3/Flickr)Electronic goods manufacturer Sony has said that it has set a US$1.4bn target for Africa’s electronics market to tap the growing potential of Nigeria and other electronic markets in the continent

The announcement was made in Cape Town, South Africa, while the company was unveiling its “extensive blueprint for expansion across the Africa continent”.

Sony revealed that it has many ambitions pinned to investments in the African continent. The African and Middle East Sony managing director Hiroyasu Sugiyama said, “Africa is a vast continent and we understand that it is made up of different and diverse countries with many languages and cultures that require localised communication.

“We are moving fast to satisfy requirements and preferences through vehicles such as a multi-lingual Sony website in Africa’s predominant languages including French, Portuguese, English and Arabic.”

The Sony official revealed that the use of social media in Africa will be expected to give good results and that the firm was considering the launch of a dedicated Sony Facebook page for Africa.

Sugiyama noted, “Investing in Africa, in this electronic market, is benefiting as Nigeria, one of the top targets of the company, is among the top four investments destination in the world currently.”

Sony said that it was planning to transform the African consumers’ experience in the electronics sector through launching the latest technology products, experiential Sony brand stores and setting up of authorised service centres in almost every country in Nigeria and then, to the African continent.

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