First made in Africa B2B e-commerce platform launched

afrimartAfrimart is designed to create new business opportunities for African small to medium enterprises (Image source: Lisa Bettany/Flickr)Pan-Africa’s pioneer Business to Business (B2B) e-commerce platform for made in Africa products, AFRIMART, has officially taken off, offering prospects of catapulting the otherwise less exploited intra-Africa trade to higher heights of growth

Afrimart is designed to create new business opportunities for African small to medium enterprises (SMEs), general merchants and service providers on the quest for growth and expansion by creating visibility and accessibility to African buyers and suppliers.

According to Fredrick Igbinedion, Afrimart’s president and founder, the decision to form the platform was informed by the availability of vast opportunities for business among African countries, most of which had not yet been fully harnessed.

He identified that the most important factor limiting Africa trade, especially at this critical digital age, as market linkages and the automation required thereof to facilitate the linkages.

“We believe that transforming African economies for the better is a shared role, and Afrimart is offering an access to market solution that is key in fostering trade within Africa which will in turn catalyse the continent’s industrialisation drive through existing and emerging business opportunities,” Igbinedion added.

John Kamara, Afrimart’s director and co-founder, described, “Afrimart is engineered to create a pool of trusted indigenous African suppliers, give them visibility of their products and services, and partner them with merchants across the continent and beyond by facilitating seamless interaction among them, offering best payment platform options, connection to efficient logistic operators, performance and location-based lead generations, guaranteed security and geo region product push among other features.”

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