A fresh new look and an even “greener” profile
Wednesday, 02 February 2011 11:55
Color Copy, the professional digital colour laser paper from Mondi launches its re-designed environmentally friendly packaging. Following the decision to switch from a transparent plastic wrapper to a paper one, Mondi also decided to make Color Copy a CO2 neutral product.
Customers will still recognise Color Copy by its playful cyan, magenta, and yellow design; however, the wrapper now clearly displays the paper’s environmental accreditations, grammage and format. Johannes Klumpp, Marketing and Sales Director for Uncoated Fine Paper, explains the motivation for the design change: “The environment is a main concern for our customers and for Mondi. The new paper wrapper displays the FSC, Green Range, EU Ecolabel, and CO2 neutral logos directly on the front side, while further environmental information is detailed on the back of the ream. The switch to paper packaging means less plastic waste for our customers – and for the environment.”
As a fully CO2 neutral product, Color Copy offers customers an additional environmental advantage. Like every other industrial process, the production of Color Copy emits CO2. These emissions are neutralized through verified emission reduction programmes that Mondi invests in. By purchasing Color Copy the customer takes a more proactive role in reducing CO2 emissions and countering the deleterious effects of climate change.
The new easy-to-read wrapper provides product information on the backside, including key facts about Mondi’s Green Range, Color Copy’s FSC certification, the EU Ecolabel and a description about making Color Copy a CO2 neutral product. It also includes images of the entire Color Copy line, grammages and sizes.
“For the past two years, Color Copy has been a FOGRA benchmark leader in overall total print quality,” says Johannes Klumpp. “Color Copy was the first paper specifically developed for color laser printing and we are continually developing and adapting this product to meet the needs and values of our customers and the growing digital print industry.”