Porsche eyes expansion in Africa

Porsche Middle East and Africa FZEPorsche Middle East and Africa FZE has said it will increase its focus on markets across sub-Saharan Africa. (Image source: Porsche Middle East and Africa FZE)Porsche Middle East and Africa FZE has announced its intention to expand its presence across Africa with the establishment of a number of facilities in currently untapped markets

The brand, who said it saw its deliveries increase 38 per cent in Q3 2013 compared to the same period in 2012, wants to increase its focus on sub-Saharan Africa as part of the brand's global 2018 development strategy and has recently overseen the creation of a new 'network development' department.

Porsche Middle East and Africa FZE, a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, currently looks after Porsche in 19 markets across the Middle East, the Levant, Africa (excluding the Maghreb states) and India. Its regional office is based in Dubai, UAE.

Christer Ekberg, managing director at Porsche Middle East and Africa FZE, said, "With the implementation of the investor communication platform, we have made substantial progress towards our 2018 growth target.

"Porsche is looking for investors that are as passionate about the brand as we are, and with the local market expertise to help us deliver an unparalleled experience and unrivalled service to customers."

The brand has also launched a new investor communication platform, which invites potential investors to express their interest in becoming a Porsche importer by completing an online application, potentially leading to interviews and visits to proposed building sites.

Porsche Middle East and Africa FZE has taken delivery of the Porsche Panamera already this year, with the regional debuts of three new 911 models: the 911 GT3, 911 Turbo and Turbo S, scheduled for before the end of the year.

The company recently celebrated the world premiere of the production version of the first ever plug-in hybrid super sports car, the 918 Spyder, at this year’s Frankfurt Motor Show, with first units expected to be delivered to Middle Eastern customers next year. Preparations are also underway for the 2014 launch of the Porsche Macan.

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