Contract for Egyptian cabling

Reichle and De-Massari (R&M) has been named the network infrastructure provider for the Toyota Egypt project, to deliver a robust end to end cabling solution deploying R&M's innovative enterprise cabling portfolio.

The entire project includes the implementation of the entire network infrastructure and backbone with R&M’s advanced enterprise cabling products including R&M Cat 6 copper cabling and fiber om2 cabling throughout Toyota Egypt’s branches and service centers across the country. Additionally, select branches are also deploying R&M’s new revolutionary to the industry Cat. 6A solution for greater performance and reliability.
Toyota Egypt is part of the regional conglomerate Al-Futtaim Group and is the sole distributor for Toyota Motor Corporation products in Egypt with full service centers nationwide for sales, service, and spare parts. The company has a total of six branches/centers in Egypt with three in Cairo, and three in Alexandria. “Our network infrastructure requirements were quite rigorous. We sought a complete end to end solution coupled with high quality components and flexibility for future planning to ensure a future proof investment, said Hossam Ismail, IT Director, Al-Futtaim Group, Egypt. “Given our criteria, R&M was the clear choice due to their advanced cabling product portfolio, zero defect components, and forward looking designs.”
The Toyota Egypt project is being led by R&M's partner, ElSalam for Engineering Equipment 'QUIP', a well known Egyptian systems integrator. QUIP has recently completed a new datacenter for Toyota Egypt and a number of key installations in a wide variety of sectors such as oil, banking, telecom, education, and the governmental public sector. Each technical team member is also a certified R&M installer.
“Deploying R&M’s enterprise cabling solutions enable ease of installment and future planning flexibility. Our work and customer satisfaction with companies such as Toyota Egypt has been greatly enhanced using R&M’s innovative cabling portfolio” said Eng. Effat Ahmed, Chairman, QUIP.
“Clients such as Toyota Egypt recognize the importance of using high quality forward looking components such as R&M’s, as it ensures our solutions remain compliant to the latest industry standards, giving our clients the maximum ROI,” stated Eng. Alaa Mohamed, Sales Manager, QUIP.
“R&M’s zero defect components and overall design philosophy greatly contribute to the ease of our network installations, allowing for trouble-free implementations in record time,” added Eng. Ibrahim Sadek, General Manager, QUIP.
“We’re extremely pleased Toyota Egypt chose R&M as their network cabling provider. R&M’s well-known Swiss quality and innovative cabling solutions were certainly determining factors for Toyota Egypt as our solutions are proven to deliver maximum speed, performance, and reliability,” concluded Eng. Alfred Tharwat, Area Manager, Africa.
R&M structured cabling solutions cater to the growing demand by organisations and enterprises for high speed uninterrupted access to information across their networks in a secure environment. It’s forward looking design philosophy throughout its entire product range also highlights R&M’s commitment to bringing enterprises and end users innovative products with current and future communications needs in mind. The company boasts extensive domain experience in the health, transportation, infrastructure, tourism, finance, industrial, and environmental sectors.

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