Canon set to drive business in Egypt

Egypt 1Yuichi Ishizuka, president and CEO of Canon Europe Middle East and Africa (EMEA), a global provider of imaging technologies and services, has visited Egypt with an aim to drive innovation in the region’s imaging industry and explore new business opportunities

Egypt is a major market of Canon Central and North Africa (CCNA), as it represents one of the largest economies in the region with World Bank forecasting an economic growth rate between five and six per cent in 2019 and trend at around US$315bn in 2020.

“There are several growth opportunities for Canon in Africa and Egypt in particular, as we see it as a gateway to the African continent. The country is on an upward trajectory and witnessing positive transformations that will establish it as a regional business hub,” said Ishizuka.

Canon is establishing more targeted operations in Egypt through CCNA to further support the government and businesses, adopt the latest imaging technologies to achieve their growth and development targets in a fast-evolving, increasingly digital world.

The company launched EOS R, in Egypt as part of its continued investment in the region. The EOS R System allows users to shoot and film in extremely low light conditions with accurate focusing.

With the rise of the local tech and start-up scenes driven by the entrepreneurial endeavours of youth that make up the majority of the population, imaging innovations and technologies are crucial to the growth of these start-ups and small and medium enterprises (SMEs), which encourage economic diversification and support the development of emerging markets.

During his visit, Ishizuka visited the campus of The German University in Cairo (GUC) to tour the Canon Printing Park located at the university in collaboration with Integrated Office Systems (IOS), Canon’s local partner and authorised distributor.

Canon aims to continue expanding its reach for all the product ranges in the market, support its local partners gain a larger market share in both the business and consumer segments and become the imaging market leader in Egypt.

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