Hyundai Doosan Infracore (HDI) is changing the brand name on its construction equipment to ‘DEVELON’ in order to convey the direction of HDI towards the future through innovation
DEVELON is a combination of the words ‘develop’ and ‘onwards’ and has been selected to highlight its intention to change the world with innovative products and solutions.
HDI has planned the launch of the new brand since it became a subsidiary of HD Hyundai in August 2021. In launching the new brand, it plans to take a leap forward to becoming a global top-tier player in the construction equipment industry. With the change of the brand name, the new DEVELON decal will be used on HDI’s construction equipment.
“Our three construction equipment businesses have already solidified their status as one of the key business pillars of HD Hyundai and have built an unwavering foundation for achieving performance targets and creating synergistic effects among them, amid the rapidly changing global economic environment,” said Cho Young-cheul, CEO of HDI. “DEVELON will lead the future market of electrification and automation to spur growth and continue to be a brand of choice for our customers.”
HDI plans to introduce a more detailed brand story and vision by releasing a ‘New Brand Showcase’ through social media by the end of February. It will also unveil equipment with the new brand name, DEVELON, at CONEXPO-CON/AGG 2023, which will be held in Las Vegas, US, in March.